RSS

Tag Archives: Jax Beer Society

Jax Beer Society launches “Half Mash” scavenger hunt at Gastrofest

18 Mar

Jax Beer Society logoAs a kid, I loved scavenger hunts. There was something adventurous about getting a list of odd items to find and then headed of on the trail to find them. This spring, the Jax Beer Society has taken that idea and given it a beer-centric twist. Beginning at Gastrofest Saturday, March 19, 2016, hunters can seek out great beer in Jacksonville and, if they are crafty enough to tick off everything on their “to-find” list, score a couple of tickets to the Beer Society’s Jax Beer Week soiree Mash In.

Dubbed the “Half Mash,” the scavenger hunt has beer-lovers visiting each of the eight local craft breweries and three Associate Business Members to complete their list. At each stop hunters are to snap a photo with their smartphone in front of the Jax Beer Society poster. Then they are to post the image to social media and tag it with the hashtags: #jaxbeersociety #jaxaletrail #drinkitinjax.

Intrepid scavengers who complete the hunt by Thursday, March 31, 2016 will be rewarded for their skills with a pair of tickets to the Jax Beer Society Mash In on Saturday, September 24, 2016.

Look for the Jax Beer Society tent at Gastrofest to get a “wild card” photo that can stand in for any one scavenger hunt photo. Enthusiasts can also pick up a pair of free bright red sunglasses that are sure to be all the rage at the event.

Hunters are encouraged to have fun – within the bounds of good taste – with their photos and, of course, enjoy a pint of good beer at each stop. The eight local breweries participating in the Half Mash include:

A list of Associate Business Members can be found on the Jax Beer Society website at: http://jaxbeersociety.com/members/.

 
Leave a comment

Posted by on March 18, 2016 in Beer, Events

 

Tags: , , , , , , , , ,

Jax Beer Society to host booth at One Spark 2015

06 Apr

Jax Beer Society logoThe Jacksonville beer scene has been building for years. Ever since Brian and Susan Miller opened Bold City in 2008 craft beer fans have been clamoring for more and more hand-crafted, full-flavored beer. Now, six years later, Jacksonville’s eight craft beer breweries and three of the area’s beer distributors have banded together to found the Jax Beer Society an organization dedicated to promoting Jacksonville craft beer and craft beer culture.

The group announced today in a press release that they will host a creator booth at this year’s One Spark Festival in downtown Jacksonville. Read the press release below for full details.

Jacksonville, FL – Jax Beer Society, a nonprofit trade association committed to developing and preserving an active beer culture throughout Northeast Florida, launched earlier this year and made its debut at the Riverside Craft Beer Fest in late February.

“Jax Beer Society is thrilled to be part of One Spark, which is one of Jacksonville’s most exciting events. We hope to raise awareness of our group, build involvement in the community, and add to the already growing number of beer enthusiast and associate memberships. Additionally, we are excited to promote Jax Beer Week, which will take place Nov 8-14,” said Kara Scremin, President of Jax Beer Society.

Membership is open to brewers, wholesalers, associate members (e.g. retail outlets, brew pubs) and craft beer enthusiasts who are interested in working together to advance the emerging craft and specialty beer scene in Jacksonville and to promote regional events and festivals that support the industry.

Jax Beer Society founding members are: Aardwolf Brewing Co., Bold City Brewery, Engine 15 Brewing Co., Green Room Brewing, Intuition Ale Works, Pinglehead Brewing Company, Veterans United Craft Brewery, Zeta Brewing, Brown Distributing, Champion Brands and North Florida Sales.

“Our beer community has always been very supportive of each other. So, it was only natural that we come together to elevate Northeast Florida’s beer culture and make a focused effort on Jax Beer Week. The interest and support the community has shown for Jax Beer Society has already been overwhelming — and we’ve only just begun,” said Scremin.

Memberships can be purchased at www.JaxBeerSociety.com/members or by visiting the Jax Beer Society booth at One Spark located outside Visit Jacksonville, 208 N Laura St. the organization’s main focus will be the coordination of Jax Beer Week which will take place November 8th through 14th. Jax Beer Society will organize a number of events across the city that focus on promoting the area’s craft and specialty beer scene. Jax Beer Week will culminate in a two-day grand tasting event at Hemming Park in downtown Jacksonville on November 13th and 14th.

 
Leave a comment

Posted by on April 6, 2015 in Beer

 

Tags: , , , ,