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SweetWater vs. Sam Adams Super Bowl match-up

30 Jan

superbowlWith the Super Bowl just a few days away, the smack is running fast and hard. The New England Patriots will battle the Atlanta Falcons for the ultimate title of Super Bowl LI Champions. But, there is another rivalry brewing between Atlanta’s SweetWater Brewing Company and Boston’s Samuel Adams brewing. 

It began last week when Browns Bridge Exxon Station in Gainesville, a suburb of Atlanta, posted a sign on their beer cooler informing buyers, “We will not be selling any Sam Adams beer until after the Super Bowl!”

The statement was followed by the hashtag #riseup.

To spread the word even further, store manager Viral Chhadua, posted to the store’s Facebook page that they would be promoting local, Atlanta brewery SweetWater.

“We’re promoting your ATLANTA based beer instead,” Chhadua wrote. “So if you guys want to send us to the Super Bowl we wouldn’t hate ya for it.”

The gas station’s ban of Sam Adams went quickly went viral and sparked a good-natured Twitter war between the two breweries. In the end, a wager was struck with the loser agreeing to rename one of their beers to honor the winning team.

 

 

According to a report on WSB-TV 2 in Atlanta, Chhadua says the response has been overwhelmingly positive.

“It’s been positive from the Falcons’ fans and of course not so friendly from the Boston fans, but they’ve been good sports. They’re laughing at it and enjoying the banter,” he said.

Jim Koch, the CEO and founder of Boston Beer Company, also known as Samuel Adams Brewing Company, took the ribbing in stride.

“We know what it’s like to be superfans of your hometown football team, so there’s no hard feelings,” Koch told the Boston Globe. “This isn’t the first time we’ve been banned before the big game (ahem, four rings), and we hope it won’t be the last. We’ll be toasting our hometown team with Sam Adams alongside New England fans everywhere.”

Who will come out on top and win bragging — and beer naming — rights? Only time will tell. One thing is certain, fans on both sides of the game can look forward to a good game and more smack talk tweets in the next few days and during the game.

 
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Posted by on January 30, 2017 in Beer, Beer News

 

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Samuel Adams Brewing to offer “bride ale,” marriages at Boston brewery

26 Jun

brewleywedJune is traditionally the month for marriage. The folks over at Samuel Adams Brewing Company in Boston, Mass. recognize this and have brewed up a very special, one-of-a-kind beer to commemorate this traditional month of matrimony. And, if the mood strikes you, they will even let loving couples exchange their vows in the brewery.

But, in order to get your hands on the brew, dubbed Brewleywed Ale, you will have to appear in person at the Samuel Adams Brewery in Boston on Wednesday, June 26. So, if you are not currently in Boston, you may have a hard time getting your hands on the limited release brew.

According to the brewery’s blog, “Just 300 cases of this Belgian style “bride ale” have been brewed for the big day, so whether you’re engaged, married or celebrating an anniversary – or looking for a unique gift – line up for your opportunity to purchase a bottle or case. Brewlywed Ale will be available in 750mL, cork-finished bottles.”

Last year Sam Adams started this new tradition of celebrating the union of two people by brewing its first batch of the Belgian-style “bride ale.” Beer has been a traditional part of weddings for millennia. In fact the word honeymoon describes the ancient practice of supplying a newly-wed couple with mead – or honey beer – for the first moon, or month of their marriage in hopes of a swift conception. In addition, the medieval word “ale” comes from the word “bridal.” No wonder beer is such an integral part of weddings!

If you are lucky enough to be in the immediate vicinity of the brewery for the release of Brewleywed Ale, and happen to have a valid Massachusetts marriage license, the folks at the brewery would be pleased to help you tie the knot. a Justice of the Peace available to perform ceremonies on the spot while string quartet Maestro Musicians serenades couples in the background. Need a Best Man (or Maid of Honor)? Jim Koch, founder and owner of Samuel Adams, will be on hand to witness your special day.

If you are just there for the beer, you can pick up the 750 mL bottles for $14.99 at the brewery, June 26 only.

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Posted by on June 26, 2013 in Belgian

 

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Exciting New Products Coming from Sam Adams

18 Jun

An exciting new collaboration was announced Monday, June 18 by Berkshire Mountain Distillers, Inc. (BMD) and Samuel Adams. In a press release the two beverage companies revealed their intention to use two Samuel Adams brews, distill them and release them as triple distilled whiskies. The two brews to get the whisky treatment will be Samuel Adams’ flagship Boston Lager and the newer c. Once distilled the whiskies will be wood barrel aged until ready sometime in 2015.

The brewer and distiller expect two very different whiskies to emerge from the lengthy and labor-intensive process of distilling. According to the press release, “The distilled Samuel Adams Boston Lager, noted for its upfront malt and earthy hop flavors, will then age for two years in vintage wooden bourbon barrels, generating a smooth whiskey with sweet fruity ester notes and a very slight bitterness.  The distilled Samuel Adams Cinder Bock, a fiery rauchbier/bock combination, will age for two years in wooden, oak barrels, some previously used for extreme beer, Samuel Adams Utopias®, producing a very rich, bold whiskey.”

Once the whisky is removed from the barrels, they will make their way to the Samuel Adams brewery where they will be used for a future, barrel-aged brew.

And, as if that is not enough beer from the grand-daddy of craft beer breweries, District Manager for the Boston Beer Company, Blake Skebe shared a few other upcoming treats.

Look for a new, refreshing summer brew dubbed Porch Rocker to quench your summer thirst. This German-style Radler is a lively mixture of Helles-style beer and German-style lemonade. The drink widely attributed to have been first concocted by the Munich gastronomer Franz Xaver Kugler in 1922.

Another new offering from Sam Adams is the IPA Hopology 12-pack that contains two of each IPA. Included in the convenient pack are: Latitude 48 IPA (an India pale ale), Third Voyage (a double IPA), Dark Depths (a Baltic IPA), Tasman Red (a red IPA), Whitewater IPA (a hybrid of an IPA and a witbier), and a brand-new beer called Grumpy Monk, a Belgian IPA.

Both Porch Rocker and the IPA Hopology 12-pack are available now in stores around the First Coast.

A little further down the road, Sam Adams has a few things for you to look forward to like New World Tripel, 13th Hour Stout, and Stony Brook Red – all sampled at the Samuel Adams tasting event at Total Wine last month – will be available in August. And last but not least, look for a couple of additions to the Angry Orchard Cider series of brews: Iceman and Strawman. Details are scarce on these right now, but watch for more details in the future.

With all of this going on at Sam Adams one might wonder how they have time to do anything else. But, be assured, there will be a lot more to come. The brewer intends to release as many as 85 new products this year and does not intend to slow down.

 
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Posted by on June 18, 2012 in Beer, Beer News, Craft Beer Brewery

 

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