RSS

Tag Archives: Boston Lager

Sam Adams invites you to Pour One Forward this Memorial Day

POF_Instagram_3-ADU-1024x768

Source: American Dream U

This Memorial Day weekend take a break from the beach, barbecues and gatherings to reflect on the sacrifices made by our nation’s military and first responders. To make it easier to show your appreciation for these amazing people, Sam Adams and American Dream U are sponsoring a campaign called Pour One Forward to help educate military members and their families as well as help military members find jobs and grow small businesses.

Pout One Forward is a program that allows you to purchase a Sam Adams Boston Lager for a military member this weekend. The concept is simple, the next time you are at a participating bar or restaurant that serves Boston Lager (use this handy map to find one) tell your server that you want to buy a Boston Lager for a military member. You will be given a voucher to fill out in the shape of a pint glass. Then, just leave the voucher with the server and they will give it to an active or veteran military member so they can enjoy a free beer on you.

In addition to providing free pints to service members, Pour One Forward provides a $.50 donation to American Dream U for each 12-pack of Boston Lager sold by participating retail stores. You can also text POURONE to 24587 and make a donation. Sam Adams will match all donations up to $10,000

The Pour One Forward campaign runs through July 5, 2017.

 
Leave a comment

Posted by on May 25, 2017 in Beer, Beer News

 

Tags: , , ,

Exciting New Products Coming from Sam Adams

An exciting new collaboration was announced Monday, June 18 by Berkshire Mountain Distillers, Inc. (BMD) and Samuel Adams. In a press release the two beverage companies revealed their intention to use two Samuel Adams brews, distill them and release them as triple distilled whiskies. The two brews to get the whisky treatment will be Samuel Adams’ flagship Boston Lager and the newer c. Once distilled the whiskies will be wood barrel aged until ready sometime in 2015.

The brewer and distiller expect two very different whiskies to emerge from the lengthy and labor-intensive process of distilling. According to the press release, “The distilled Samuel Adams Boston Lager, noted for its upfront malt and earthy hop flavors, will then age for two years in vintage wooden bourbon barrels, generating a smooth whiskey with sweet fruity ester notes and a very slight bitterness.  The distilled Samuel Adams Cinder Bock, a fiery rauchbier/bock combination, will age for two years in wooden, oak barrels, some previously used for extreme beer, Samuel Adams Utopias®, producing a very rich, bold whiskey.”

Once the whisky is removed from the barrels, they will make their way to the Samuel Adams brewery where they will be used for a future, barrel-aged brew.

And, as if that is not enough beer from the grand-daddy of craft beer breweries, District Manager for the Boston Beer Company, Blake Skebe shared a few other upcoming treats.

Look for a new, refreshing summer brew dubbed Porch Rocker to quench your summer thirst. This German-style Radler is a lively mixture of Helles-style beer and German-style lemonade. The drink widely attributed to have been first concocted by the Munich gastronomer Franz Xaver Kugler in 1922.

Another new offering from Sam Adams is the IPA Hopology 12-pack that contains two of each IPA. Included in the convenient pack are: Latitude 48 IPA (an India pale ale), Third Voyage (a double IPA), Dark Depths (a Baltic IPA), Tasman Red (a red IPA), Whitewater IPA (a hybrid of an IPA and a witbier), and a brand-new beer called Grumpy Monk, a Belgian IPA.

Both Porch Rocker and the IPA Hopology 12-pack are available now in stores around the First Coast.

A little further down the road, Sam Adams has a few things for you to look forward to like New World Tripel, 13th Hour Stout, and Stony Brook Red – all sampled at the Samuel Adams tasting event at Total Wine last month – will be available in August. And last but not least, look for a couple of additions to the Angry Orchard Cider series of brews: Iceman and Strawman. Details are scarce on these right now, but watch for more details in the future.

With all of this going on at Sam Adams one might wonder how they have time to do anything else. But, be assured, there will be a lot more to come. The brewer intends to release as many as 85 new products this year and does not intend to slow down.

 
Leave a comment

Posted by on June 18, 2012 in Beer, Beer News, Craft Beer Brewery

 

Tags: , , , , , , , ,